Doublet X POTR Flip Yoshida & Co.’s Standards Into A Bag With Two “A-Sides”
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POTR and Japanese fashion label doublet are releasing a bag that combines a mini backpack and a duffel in a reversible, two-sided design. The bag is scheduled to go on sale Oct. 10, 2026, through selected Yoshida & Co. and doublet retailers; pricing was not provided in the source report.

POTR and doublet are set to release a collaborative bag on Oct. 10, 2026, combining a mini backpack and a duffel in a reversible design with two intended outward-facing sides. The format applies doublet’s playful design approach to a Yoshida & Co. bag, giving customers two distinct looks and two ways to carry it in one item.

The bag has a backpack face made from jacquard woven with POTR’s monogram, plus a zippered front pocket sized for small items such as wireless earbuds or lip balm. Turn it around and the duffel face has a snap-button pocket. The pocket also holds the duffel handles when the backpack side faces outward, keeping them tucked away.

Two straps come with the bag: an adjustable, detachable shoulder strap and a hand strap. They can be switched depending on which side is facing out, allowing the bag to be carried crossbody or by hand. The source report identifies pink and khaki versions, with zipper tape matched to each body fabric; it also describes a turquoise interior lining associated with POTR’s identity.

The release is listed for PORTER and POTR shops in Japan, including the PORTER flagship, PORTER Shinjuku and Kobe, and POTR locations in Ikebukuro, Nagoya, Namba and Sapporo. Other named outlets include KURA CHIKA by PORTER in Fukuoka, K11 ART MALL in Hong Kong, PORTER KOREA in Yeouido, PORTER BANGKOK, the Yoshida & Co. online store and selected doublet retailers.

At a glance
announcementWhen: Scheduled for release Oct. 10, 2026
The developmentPOTR and doublet have announced an Oct. 10 release for a reversible bag that pairs backpack and duffel forms without designating a front or back.

Two Silhouettes, One Carry System

The collaboration puts the design idea into the bag’s construction rather than limiting it to a graphic or color change. Its two functional faces make the backpack and duffel formats equally visible, while the adjustable straps let the owner change how the item is carried. The handles’ storage pocket addresses a practical issue created by the reversible design: loose handles can be concealed when they are not in use.

For shoppers, the confirmed details establish the bag’s materials, formats, carrying options, colors and planned retail network. They do not establish its price or production quantity. The release is also part of a wider collaboration: the source report says related apparel will be stocked at the PORTER flagship in Omotesando, PORTER KOREA in Yeouido, DOVER STREET MARKET GINZA, st company KIRYU and 10 Corso Como Seoul.

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The Double A-Side Design Reference

The concept takes its cue from double A-side CD singles, where both tracks were presented as principal releases rather than assigning one the lesser status of a B-side. The bag applies that idea to its surfaces: neither the backpack face nor the duffel face is designated as the back. Its construction also echoes doublet’s approach, described in the source report as bringing humor and unexpected changes to familiar clothing and objects.

Masayuki Ino, doublet’s designer, connected the reversible design to changing perspective and personal choice. The collaboration pairs that concept with POTR, a Yoshida & Co. label, and its monogram jacquard and turquoise lining. The report names the October release date and stores but does not give a price, dimensions or material specifications beyond those described for the fabric and lining.

“By not fixing the front and back and reversing the perspective, a new expression is born.”

— Masayuki Ino, doublet designer, in a translated statement reported by Hypebeast

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Price and Stock Details Not Listed

The source report does not state the bag’s retail price, dimensions, materials beyond the described jacquard and lining, or how many units will be available. It lists pink and khaki versions but does not specify whether every named retailer will carry both colors. Store availability and stock levels may vary; the report provides no allocation details.

The release date is reported as Oct. 10, 2026, but no time of day or online-sale schedule is given. The retailer list names several countries and regions, yet the source does not explain shipping eligibility or whether other markets will receive the bag.

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Retail Release Set for October 10

The next confirmed milestone is the planned Oct. 10, 2026 launch at the listed PORTER, POTR, Yoshida & Co. and selected doublet outlets. Prospective buyers will need to check the relevant retailer for current stock, pricing and online availability, as those details are not included in the source report.

The listed collaborative apparel is expected at a separate group of stores, including the PORTER flagship in Omotesando and several fashion retailers in Japan and Seoul. The source does not provide apparel product details or a separate release schedule.

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Key Questions

What is the doublet x POTR bag?

It is a collaborative bag that combines a mini backpack and a duffel. Its two faces are designed to be worn outward, with no designated front or back.

When does the bag go on sale?

The source report lists Oct. 10, 2026 as the release date. It does not give a sale time or detailed online schedule.

What colors are listed?

The report identifies pink and khaki versions. It also describes a turquoise lining and body-matched zipper tape on those colorways.

How can the bag be carried?

It includes an adjustable, detachable shoulder strap and a hand strap. The straps can be switched so the bag can be carried crossbody or by hand, whichever face is outward.

How much does it cost?

The source report does not provide a retail price. Check the listed retailers for pricing and availability as the release date approaches.

Source: rss

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