TL;DR
Get travel and outdoor gear delivered free with Prime
- Fast, free delivery on millions of items
- Prime Video, Amazon Music and more included
- Member-only deals all year
Story mfg. and ASICS are releasing a collaborative GEL-TRANSCEND FJ sneaker in Black/Grey and Rich Brown. Story mfg. plans early-access events in London and New York before the shoe goes on sale through its website on November 11 and select retailers globally on November 20.
Story mfg. and ASICS are releasing a collaborative version of the GEL-TRANSCEND FJ in two earthy colorways, with early-access events in London and New York ahead of a wider November launch. The partnership gives ASICS’ trail-inspired sneaker a textile-led design from the UK-based label and sets out a staged sales schedule beginning November 11.
The shoes are offered in Black/Grey and Rich Brown. According to Hypebae’s report, their uppers combine overlays made from recycled synthetic leather with Story mfg.’s check textile, which the report says takes inspiration from vintage hiking blankets. The shoe also has a lightweight tread described as durable and designed to provide traction.
Before the public release, the brands plan “RAMBLING CLUB” clubhouse takeovers at Story mfg.’s London studio on November 7 and 8, followed by an event at New York’s Blue In Green on November 10. The report says applicants seeking early access and an official club badge must submit an application with a hand-drawn self-portrait. It does not specify how many pairs will be available through the events or when selected applicants will be notified.
The collaboration is scheduled to go on sale on the Story mfg. website on November 11. A global release through select retailers is planned for November 20. The source report does not provide pricing, product links, or a full list of participating retailers.
A Trail Shoe With Textile Detail
The partnership brings together ASICS’ performance-footwear identity and Story mfg.’s craft-focused approach to clothing. Its most concrete point of difference, as described in the announcement reported by Hypebae, is the use of a check textile inspired by hiking blankets alongside recycled synthetic leather overlays. That changes the visual treatment of the GEL-TRANSCEND FJ while keeping the model’s trail-inspired shape and traction-oriented sole.
The release is also being framed around rambling—wandering at an unhurried pace—rather than a conventional performance launch. For shoppers, the practical news is the two-step availability: an initial sale through Story mfg., then a wider release at select retailers. The limited early-access process may interest collectors, but the report gives no numbers on allocation, so it is not possible to gauge how many pairs will be available.
Popular right now
Vitamix 5-Speed Immersion Blender, 625-Watt Motor, Stainless Steel and Black
Dreame L40 Ultra Gen 2 Robot Vacuum and Mop
Roborock Q7 M5+ Robot Vacuum and Mop with Self-Emptying Dock
As an affiliate, we earn on qualifying purchases.
Campaign Links Japan and Rambling
Hypebae describes Story mfg. as a UK-based, eco-conscious fashion label and says the collaboration revisits a partnership between the label and ASICS. The campaign is centered on nostalgia and the idea of rambling as a way to take time and embrace freedom. Those themes connect the shoe’s blanket-inspired check pattern to the story being told around its release.
The accompanying campaign visuals were photographed in Japan, according to the report, and feature people from different parts of the community. The examples listed include foragers, dancers, farmers, cyclists, and salarymen. Hypebae characterizes the campaign as a way to connect with ASICS’ Japanese heritage; the source does not provide additional information about the people photographed or the campaign’s production.
““Centered around nostalgia and the art of rambling — wandering, taking your time and embracing freedom.””
— Hypebae, reporting on the collaboration
Pricing and Retail Details Pending
The available report does not state the retail price, sizing range, quantities, or the names of the select retailers expected to carry the global release. It also does not explain how early-access applications will be assessed, how many applicants can attend, or whether the events require separate registration. These details should not be inferred from the release dates or campaign description.
The materials and construction details here come from Hypebae’s account of the launch; the source does not include a separate technical specification from either brand. The scheduled events and sales dates are reported plans, and the source does not confirm whether any arrangements have since changed.
November Events Lead Into Sales
The next scheduled activity is the RAMBLING CLUB takeover at Story mfg.’s London studio on November 7 and 8, followed by the New York event at Blue In Green on November 10. Applicants will need to submit a hand-drawn self-portrait with their application to seek early access and a club badge, according to Hypebae.
The online launch is set for November 11, with a global release at select retailers planned for November 20. Readers interested in buying a pair should check Story mfg.’s official channels and participating retailers for confirmed prices, sizes, stock, and any event or application updates.
Key Questions
When does the Story mfg. x ASICS GEL-TRANSCEND FJ release?
Hypebae reports that it will be available on the Story mfg. website on November 11, followed by a global release at select retailers on November 20.
What colorways are planned?
The collaboration is reported in two colorways: Black/Grey and Rich Brown.
How can customers seek early access?
The report says applicants must submit an application with a hand-drawn self-portrait. It does not provide application instructions, selection criteria, or the number of pairs reserved for early access.
Where are the RAMBLING CLUB events?
The events are scheduled for Story mfg.’s London studio on November 7 and 8, and New York’s Blue In Green on November 10.
How much will the shoes cost?
The source report does not list a price. Check Story mfg. or participating retailers for confirmed pricing and availability.
Source: hypebae.com
