Apple Watches Are Quietly Going On Sale In The Black Friday Run-Up
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Esquire reports that the Apple Watch Ultra 4 and Ultra 3 were discounted ahead of Black Friday, while its report did not identify current markdowns on other models. Past sale prices offer a reference for shoppers, but deeper Black Friday discounts are predictions, not confirmed offers.

Two Apple Watch Ultra models are already discounted ahead of Black Friday, according to an Esquire shopping report, giving shoppers an early look at deals before the main holiday sales period. The report says the Ultra 4 is $100 off and the Ultra 3 is also on sale, but it does not provide a current price for either model; discounts on other watches are not confirmed in the report.

Esquire says the Ultra 4 and Ultra 3 are the only Apple Watch models marked down at the time of publication. It describes the Ultra 4 as carrying the same newer health-tracking and readiness-score features as the Series 12, while the older Ultra 3 is available at a reported 17% discount. Esquire calls the Ultra 3 the strongest pre-Black Friday deal then available and says it had previously fallen as low as $600. The report does not give the sale’s exact end date, stock levels or a live price for either watch.

The article also reviews models without a reported current discount. Esquire says the Apple Watch Series 12 reached $350 during October Prime Day and forecasts a similar or deeper cut around Black Friday. For the entry-level Apple Watch SE 3, it cites a $199 October Prime Day price and says it hopes for a comparable offer. Those are references to earlier prices and editorial expectations, not confirmed upcoming deals.

The report’s practical advice is to compare a watch’s features with its price rather than assume every model will be discounted equally. It says some watches sold out during Prime Day, but does not provide sales figures or say that current Apple Watch inventory is limited. Prices and availability can change during retail promotions.

At a glance
reportWhen: Reported ahead of Black Friday 2026; pr…
The developmentEsquire’s shopping report identifies early discounts on the Apple Watch Ultra 4 and Ultra 3 ahead of Black Friday.

Early Discounts Shape Watch Shopping

The current markdowns give shoppers a chance to compare an Ultra model’s price before the busiest Black Friday period, rather than waiting on the assumption that a later offer will be better. That may matter to buyers who want the Ultra 4’s newer health features or are weighing the older Ultra 3 against a higher-priced model. The cited 17% reduction and earlier $600 low provide reference points, but neither guarantees what the watch will cost later in the season.

For people considering a Series 12 or SE 3, the report is less a deal announcement than a guide to past sale prices. Its expected future discounts are predictions. Shoppers can use the October Prime Day prices as benchmarks, while checking the current listing and deciding whether the features they want justify buying now or waiting.

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What the Report Says About Each Model

Esquire’s article is a retail deal report and buying guide, not an announcement from Apple. It includes editorial descriptions of watch features and discount information, and discloses that Esquire may earn a commission from links. The source does not identify every retailer or provide a full price history for the watches.

The report describes the Series 12 as adding a readiness score and more frequent heart-rate readings for heart-rate variability. It presents the Ultra 4 as the premium option with similar health-tracking additions, while the Ultra 3 offers an older-generation alternative. Esquire characterizes the SE 3 as its affordable entry-level choice, noting that it lacks some features available on newer, higher-end models. These descriptions and recommendations are the publication’s account, not independent testing findings in this report.

For price context, Esquire points to October Prime Day: $350 for the Series 12 and $199 for the SE 3. It does not say either price is available now. Its stated expectation that those watches could see similar or lower Black Friday prices remains a forecast.

““I was never tempted to upgrade to the premium option, but the Apple Watch Ultra 3 changed my mind.””

— Esquire associate commerce editor Bryn Gelbart, quoted in the report about the Apple Watch Ultra 3

Prices and Stock Could Change

The report does not specify the retailers, exact current prices or expiration dates for the Ultra 4 and Ultra 3 offers, and it does not establish how widely the discounts are available. It is also unclear whether either watch will receive a deeper discount on Black Friday. Esquire’s expectations for the Series 12 and SE 3 are not confirmed promotions; their eventual prices, availability and stock levels remain unknown.

The article says some watches sold out during October Prime Day but offers no figures or evidence that the same will happen during Black Friday. Its references to sale history do not establish a guaranteed lowest price. Shoppers should verify the listing, seller, model and return terms before purchasing.

Watch for Black Friday Listings

As Black Friday approaches, retailers may add or change Apple Watch offers, but the source provides no confirmed schedule for new discounts. Shoppers can monitor the models they are considering and compare live prices with the October Prime Day benchmarks cited by Esquire. Any later deal should be checked against the exact watch model and its features, since the report does not say that all versions will be discounted.

For now, the confirmed development in the source is limited to reported markdowns on the Ultra 4 and Ultra 3. Whether those deals last, whether the Series 12 or SE 3 goes on sale, and whether Black Friday pricing beats earlier lows will depend on retailer listings that have not yet been confirmed.

Key Questions

Which Apple Watch models are reported on sale now?

Esquire reports discounts on the Apple Watch Ultra 4 and Ultra 3. It does not provide exact current prices for them in the supplied report.

Are Black Friday discounts on the Series 12 confirmed?

No. Esquire says the Series 12 previously reached $350 during October Prime Day and expects a similar or deeper Black Friday discount. That is an editorial forecast, not a confirmed offer.

What price did the Apple Watch SE 3 reach during Prime Day?

Esquire says the SE 3 fell to $199 during October Prime Day. The report does not confirm that price is currently available or will return for Black Friday.

Should shoppers wait for Black Friday?

The source does not establish whether later prices will be lower. Shoppers can compare current listings with the past prices Esquire cites, then decide based on the features and price they want; offers and stock may change.

Source: esquire.com

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